The Major Experience with Our Sponsors
July 11, 2024 | R. Forgues
SPONSORS
The Major Experience with Our Sponsors
Year after year, The Amundi Evian Championship and its Club des Sponsors strengthen their ties to offer you an ever more extraordinary spectator experience. Whether long-standing partners or newcomers, they all work tirelessly to make your week alongside the world's best female golfers even more beautiful. Their support also allows the tournament to continue growing financially and in terms of media coverage, thus achieving our ambitions: to proudly elevate the voice of women's golf on the global stage, while highlighting its values and the richness of its ecosystem. With Amundi, Evian, Rolex, Porsche, and Accenture, immerse yourself even more in the Major experience.
Amundi
Amundi's commitment to women's golf has been further demonstrated in recent days with the extension of the title sponsorship until 2030. Over the past three years, our collaboration has continued to grow, with the constant increase in prize money and the expansion of the Evian Galaxy by creating two new teams: the Amundi Teams US and Asia, which complement Team Europe. The latter, renewed every year, is composed this year of Czech Sará Kousková, French Charlotte Liautier, Swiss sisters Kim and Morgane Métraux, German Chiara Noja, and Irish Lauren Walsh. Valérie Baudson, CEO of Amundi, stated this Thursday: "We are proud to support initiatives that unlock the potential of young talents and promote equality in women's sports."
Evian
The work done by the evian teams since the tournament's inception thirty years ago is simply wonderful. Our major partner has grown in perfect harmony with the event, to the point of shining today in the elite of women's golf worldwide. This feat was achieved by the tournament teams in close collaboration with evian's teams, offering you an extraordinary spectator experience in a setting as green as it is refreshing. In keeping with its association with top athletes, the evian team welcomed French golfer Céline Boutier, winner of the previous edition of The Amundi Evian Championship, to join its global brand ambassadors Emma Raducanu, Arthur Fils, Stan Wawrinka, and 2023 newcomer Frances Tiafoe. Their joy for life plays a vital role in their daily well-being and sports routine, in addition to recognizing the importance of healthy hydration.
Rolex
Rolex's dedication to expanding women's golf is evident in its loyalty to The Amundi Evian Championship. Its commitment to highlighting the sport and its champions aligns with The Prize for a Better Tomorrow presented by Rolex, a project launched in 2019. This initiative annually rewards global golf-related initiatives that have a significant societal impact and share common values with Rolex and the tournament, such as excellence, generosity, continuity, and inspiration. Each year, the chosen initiative receives financial support to help it continue its development. The 2024 laureate will be revealed during the ceremony on Saturday, July 13. Last year, Ugandan golf enthusiast Roger Sali received this distinction.
Porsche
For its first collaboration with The Amundi Evian Championship, the famous German car brand chose to make a grand entrance by taking the lead and leaving its mark on this 2024 edition! After joining the Club des Sponsors, Porsche will provide players and guests with its fleet of prestigious vehicles. Several key events will also be offered to various audiences, ranging from the exhibition of several luxury models to photo activities with gift distributions, and not forgetting the hole-in-one prize on the 16th.
Accenture
Have you thought about using the latest artificial intelligence technologies for golf? If not, don’t worry, Accenture has done it for you. With Birdie, designed to be your next-generation golf partner, you will find all the answers to your questions next to the tee at hole 6. Whether it's about the tournament, the course, or even golf in general, Birdie will be able to answer and even give you some valuable tips on your swing. But that's not all. This AI is fully customizable, capable of changing its appearance, name, and content according to the experiences you wish to have. So don’t hesitate, go meet Birdie as soon as you arrive at the Evian Resort Golf Club, especially since it speaks and understands nearly a hundred languages fluently. Don’t be shy!
Callaway
As last year, the Callaway-Odyssey teams will offer you the chance to test their new products! In the spectator village, join the experts on-site to try out the Ai-SMOKE range on a simulator and attempt to win the precision contest on hole 2 and the driving contest on hole 15 of the legendary Champions Course. This will give you the opportunity to try out the latest clubs from the famous American brand.