The Prize For a Better Tomorrow presented by Rolex
Since 2019, on the occasion of The Amundi Evian Championship, The Prize for a Better Tomorrow presented by Rolex celebrates each year initiatives with a strong societal impact that stand for the values shared by the women's major and the watchmaker - excellence, generosity, continuity and inspiration. This international prize celebrates the commitment of individuals and organisations who support a cause and implement actions that improve and reinvent the future.
2025 EDITION - THE MORGAN PRESSEL FOUNDATION
During the 31st edition of The Amundi Evian Championship, The Prize for a Better Tomorrow presented by Rolex was awarded to the Morgan Pressel Foundation, in recognition of its long-standing commitment to the fight against breast cancer through the funding of screening, prevention, and medical research.
This prestigious award, created to highlight high-impact initiatives led by individuals dedicated to making the world a better place, this year honors a foundation whose concrete, carefully structured work has sustainably improved access to care for thousands of women.
A dual journey of athletic achievement and social commitment
A former professional golfer with an impressive track record, Morgan Pressel has successfully combined a remarkable sports career with a deep commitment to social impact. In 2009, she established the Morgan Pressel Foundation, driven by a strong determination to actively combat breast cancer. The foundation has supported the development of screening infrastructure and the advancement of medical research, including the opening of specialized centers within Boca Raton Regional Hospital in Florida and the integration of cutting-edge diagnostic technologies.
The awarding of The Prize for a Better Tomorrow presented by Rolex reinforces this momentum, offering the foundation the means to scale its efforts and expand its reach to support the most vulnerable patients.
A mission rooted in personal experience
Morgan Pressel’s commitment stems from a deeply personal story: the loss of her mother to breast cancer when she was just 15 years old. This experience sparked a lasting drive to take action, rallying the golf community around a vital public health cause.
Today, the Morgan Pressel Foundation implements targeted programs that blend technological innovation, local engagement, and solidarity. Its mission focuses on promoting early detection and enhancing support for women—particularly those facing barriers to accessing care.
Know more: Morgan Pressel Foundation
"Since its inception, the Morgan Pressel Foundation has remained steadfast in its mission to advance the fight against breast cancer—supporting early detection, driving medical research, and empowering essential community initiatives. Together, we can. Together, we must. Together, we will."
Morgan Pressel
2024 EDITION - ROGER FEDERER FOUNDATION
During the 30th edition of The Amundi Evian Championship, the prestigious "Prize for a Better Tomorrow presented by Rolex" was awarded to the Roger Federer Foundation, represented by Roger Federer. This organization, dedicated to the education of children in Africa and Switzerland, stands out for its commitment to inclusion through sport.
The Roger Federer Foundation's mission is to empower children affected by poverty to take control of their future and actively participate in it. Believing that this goal can be achieved through early support and quality education, the foundation works to improve access to education and overcome challenges such as high repetition rates and the lack of preschool education.
Know more: Roger Federer Foundation & Watch the movie of the 2024 ceremony.
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2023 EDITION - ROGER SALI - OUGANDA
In the presence of Jo-Wilfried Tsonga, during the 29th edition of The Amundi Evian Championship, The Prize For a Better Tomorrow presented by Rolex was awarded to Roger Sali, a native of Uganda, passionate about golf and committed to democratizing the sport and promoting inclusion, thus paving the way for a new generation of golfers in his country.
What Roger stated upon discovering that he was the laureate: "It is with humility and honor that I receive this prestigious award today. This journey has been fueled by passion, driven by determination, and defined by the unwavering belief that every individual deserves access to the beautiful game of golf."
Learn more about Roger Sali, his story, and watch the 2023 documentary.
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2022 EDITION - GOLF FORE AFRICA
In 2022, The Prize for a Better Tomorrow presented by Rolex was awarded, in the presence of Sir Jackie Stewart, to champion Betsy King, a member of the Golf Hall of Fame, for the commitment she has shown through her Golf Fore Africa foundation.
About Golf Fore Africa : "Our mission is to bring hope and change to children & families living in extreme poverty in Africa by empowering the golf community to support transformational programs that holistically enhance the families we serve."
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2021 EDITION - EYES4ZIMBABWE
On Saturday July 24, during The Amundi Evian Championship 2021, a trio of wonderfull women from the world of golf, Reeve Nield, coach on the Tour, Laurette Maritz and Cecilie Lundgreen, former professional golfers on the Ladies European Tour, were awarded The Prize for a Better Tomorrow presented by Rolex.
This international prize rewards the commitment of three women from Zimbabwe, South Africa and Norway respectively, for the work of their Eyes4Zimbabwe association which they founded in 1996 to restore sight to Zimbabweans suffering with cataracts. This disease affects a large part of the population, from 6-month-old babies to the elderly. To start with, Eyes4Zimbabwe concentrated on surgery for this illness but rapidly expanded its scope to work more closely with the population in areas as varied as medical treatments, education, nutrition, and on a more fun level, taking part in sport, including golf of course. The winners of The Prize for a Better Tomorrow presented by Rolex have received financial support to continue to further their initiatives.
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2019 EDITION - LORENA OCHOA
Former women’s golf number 1, Lorena Ochoa, was the first recipient of the prize for the creation of her “Lorena Ochoa Golf Foundation.” The prize was awarded by Lindsey Vonn, the most successful women's skier in the world, and rewarded the Mexican player for her involvement in the education of underprivileged children in Mexico.
Shortly after turning pro in 2002, Lorena Ochoa pledged to provide financial support to a Mexican school for underprivileged children near Guadalajara. She then became involved in creating her own foundation which aims to provide opportunities to minority communities in the USA through health, education and to golf activities as part of social inclusion programmes.
Alongside her professional career, the player who topped the women’s Rolex Golf rankings for 158 consecutive weeks, winning 30 titles, has also been successful in implementing a project that “gives children the education they deserve and helps them to obtain the strength and ability of being able to dream”.