Sponsors' Activations
Discover the excellence and innovation of sponsor activations, creating memorable experiences that shine under the spotlight of a Major tournament.
Discover the world where excellence meets innovation, where sponsors create incredible experiences that captivate audiences. Explore inspiring initiatives that highlight the values shared by the tournament, such as excellence, generosity, continuity and inspiration.
Amundi Challenge
The Amundi Challenge Welcome to the VIP experience of The Amundi Challenge: Participants will have the unique opportunity to immerse themselves in the world of high-level golf by taking part in an exhilarating competition on the prestigious 6-hole course at the Evian Resort Golf Club. Every day, test your skills on The Lake Course, in a vibrant atmosphere. The competition concludes with a friendly awards ceremony, honoring participants for their achievements on the green. By participating in The Amundi Challenge as a VIP, you will not only experience an exceptional golf competition but also a rewarding social experience. Join us to create unforgettable memories and share your passion for golf with fellow enthusiasts. The Amundi Challenge promises a unique golf adventure not to be missed.
THE PRIZE FOR A BETTER TOMORROW PRESENTED BY ROLEX
Since 2019, on the occasion of The Amundi Evian Championship, The Prize For A Better Tomorrow Presented By Rolex annually celebrates golf-related initiatives with a strong societal impact that uphold the values shared by the women's major and the watchmaker - excellence, generosity, continuity and inspiration. This international award highlights the commitment of individuals and organizations who champion a cause and implement actions that improve and reinvent the future. In the presence of Jo-Wilfried Tsonga, at the 29th edition of The Amundi Evian Championship, The Prize For a Better Tomorrow presented by Rolex was awarded to Roger Sali, a native of Uganda, passionate about golf and determined to democratize the sport and promote inclusion, thus paving the way for a new generation of golfers in his country.
In her head by LPGA & Accenture
Accenture Song, the world's largest creative technology group and part of Accenture, has teamed up with the LPGA to present a powerful virtual experience, entitled "IN HER HEAD". This virtual experience has been created in collaboration with top athletes and a team whose 50% of leaders identify as women. Based on over 60 interviews with professional women golfers, this experience allows fans to step into the shoes of these extraordinary athletes, offering a new perspective on the mental and physical obstacles these elite athletes overcome every time they step on the course.
EVIAN® X MALBON GOLF
To celebrate The Amundi Evian Championship, evian® reveals an exclusive new limited-edition collection, in collaboration with cult Los Angeles-based brand Malbon Golf. Reinventing the codes of golf fashion, this collection dedicated to well-being, ideal for wearing on the course or after golf, consists of a bathrobe, a tee-shirt and a bob. A line inspired by the timeless heritage of the iconic French brand and the streetwear style of Malbon golf. These exclusive pieces were previewed during a shoot on the course at the opening of the tournament. The evian® x Malbon Golf collection is now on sale at the Village, in the evian® corner of the official boutique, alongside the brand's must-haves.